- Element Brand
The Primo collection takes inspiration from Element’s early 90s East Coast roots and expands on some of the sportswear-inspired archival pieces the brand was known for at the time.
Based on a contemporary and bold aesthetic, the 1st Primo drop is grounded in Element legacy colors – Black, White and Red. The 2nd drop expands on the athletic staple concept to bring a comprehensive merchandised package featuring progressive color blocking and styling.
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