- Element Brand
Element presents the Primo Tokyo collection.
Inspired by the juxtaposition of Tokyo street culture which seamlessly fuses the old-world traditions with new world functionality, the Element Primo Tokyo Edition Collection blurs lines with balance. The traditional craft of Japanese “boro” interpreted and applied to modern fabrics and blocks, symbolizing the respect for the roots whilst embracing the present.
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Photography by Asato
Filmed and edited by Julien Mazard
Creative direction by Brecht Cuppens