- Lakai Footwear
Riley came to us after the launch of his Dad’s shoe, inspired by the commercial that Tony and Manchild had created. He wanted to do something similar, a conceptual commercial with a collection to match. Riley decided to create an 80’s Dogtown vibe with the shoes, apparel, and commercial. Baker was down to make it a co-branded project, and the rest is history.
Shop the Lakai x Baker Riley Hawk Collection here:
Filmed and edited by Jacob Nuñez