Published on May 14, 2021 by

Levi’s® 501® Originals Campaign brought together seven originals who embody the 501® spirit of creativity, authenticity, self-expression and originality. They’re wearing and doing things their own way, while shaping the current moment. Meet the Originals: Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford, and Shai Gilgeous-Alexander.

The icons defining this era, in the jean that has remained true for 148 years. #501Originals

For more information:

[Video: The video opens on Hailey Bieber in black and white. The video transitions to a white background with a red circle in the center that reads “501® Originals.” “Jeans On” by David Dundas starts playing in the background. The video cuts quickly in between clips of Barbie Ferrara, Hailey Bieber, Jaden Smith, Marcus Rashford, Naomi Osaka, Shai Gilgeous-Alexander and Emma Chamberlain. This group is seen dancing, playing with a basketball, laughing, skateboarding and posing. Barbie Ferreira wears; a dark wash jean jacket, a white top, dark wash blue jeans, black lace up, platform heels and a colorful necklace. Emma Chamberlain wears; jeans, a white tee and a jean jacket. Naomi Osaka wears; light wash jeans, a white tee shirt and a light wash jean jacket. Shai Gilgeous-Alexander wears; black jean shorts, colorful sneakers, and a denim shirt underneath a denim jacket. Marcus Rashford wears; a dark denim jacket, a button down shirt and dark wash denim jeans. Jaden Smith wears; a jean jacket, graphic tee and light wash jeans. Hailey Bieber wears; denim shorts, a denim jacket with a grey tee shirt underneath. The video ends with the “Live in Levi’s®” logo.]

Levi’s® 501® Originals Campaign - Levi's®

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