Published on May 12, 2020 by
  • Levi’s®

This is no ordinary Pride campaign. Worn by real people and captured by iO Tillett Wright, we bring you a line of tees, jackets, accessories and chaps (yes, we said chaps!) inspired by the resilience and beauty of a community continually speaking up in the face of institutional injustice.

100% of the net proceeds from the collection will be donated to OutRight Action International. Learn more about the organization here:

Tag @levis and #LiveInLevis on Instagram to share your renewed Levi’s® styles with the world.

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About Levi’s® We invented blue jeans in 1873. Since then, they’ve become one of the most iconic clothing pieces in history, worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women. You wear jeans. You live in Levi’s®.

Levi's® Pride 2020 | Use Your Voice | Levi's®

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