Source: Element Brand
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Element Brand – ELEMENT BARCELONA featuring the FREDITANO PROJECT With the launch of the Freditano project, Element presented a three-day long event series, named ELEMENT BARCELONA, to celebrate skateboarding and the arts in one of the most iconic European skate cities, Barcelona. Element hosted several events and an art workshop, taking place from 25th – 27th April 2019. Kicking off the event series with a signing session and the possibility to get one of the limited-edition decks by French Fred, while the Element team riders entertained everyone with a launch ramp session. Those who missed team had the chance to skate with them the next day at Barcelona’s skate spot MACBA. A private party with a screening of the skate video, that was filmed the previous ten days in Barcelona, was shown with the latest Element Pro announcement of Jaakko Ojanen during the party. At the center of event series was a workshop with French Fred and Fernando Elvira: 12 workshop students were selected through an instagram contest by the project partners skate media Macba life, lifestyle media ocimag and Barcelona based Massana art school. During three days the students worked on their own interpretation of the Freditano project. Together with artist Fernando Elvira and photographer French Fred they created a mash-up of their photos, shot with French Fred in Barcelona and mixed with cut-out art technics, inspired by Fernando Elvira. On the last day of the Element Barcelona event series, Element hosted an art exhibition to showcase all artworks of the 12 workshop students. Besides drinks, finger food and DJ, there was a screen-printing activation to give away custom tees to everyone. Another highlight of the evening was a live performance by Element Advocate Ray Barbee.